We’ve enjoyed talking to lots of different
people throughout the #local4lent campaign and have been interested to discover
the different ways people support local businesses. Everyone we’ve spoken to
has discovered different challenges depending on where they live and what
amenities are available.
So we’ve been chatting to Yorkshire mum, Lydia
Buckle, and we wanted to know if shopping for a family of six presented an
issue for budget, convenience and variety of produce when keeping it local.
Like a lot of you doing the challenge, Lydia
explained that she already shops local most of the time. This challenge doesn’t
come with strict rules because even just changing some of your shopping habits
is great, so most of the time is good enough for us!
“Even small
regular purchases make a difference; when a whole community makes small,
regular purchases it contributes to a thriving local economy where money is
kept within that community.”
We agree with Lydia that supporting local independent businesses protects
and preserves the local character of the community. How many times do you hear
the phrase ‘use them or lose them’ - this is so true and we believe that by
using these shops and services they are more likely to remain there! Lydia told
us that she feels valued as a customer in many of her local shops, and indeed
has formed friendships with staff after years of repeat business. Many shops
and services survive by their reputation and repeat business, which means a
higher standard of service.
So
we know that shopping local can be hard if your area doesn’t have a good food
market, farm shops or butchers and greengrocers on the high street. We asked
Lydia - does having a
family of 6 make shopping locally difficult and do you think supermarket
shopping would be more convenient?
“In all
honesty, yes - shopping solely from a supermarket would be more convenient! You
can buy practically everything from them. I would be lying if I said I didn't
use them sometimes, but I try to only buy the things that I know I can't buy
elsewhere. Once you have trained yourself not to think purely in terms of
convenience then supporting local shops can become part of your shopping
culture.”
With
all this talk of budget cuts, recession and unemployment we often hear people
say that shopping locally is too expensive. There has been a recent increase in
people using food banks and lots of people were caught out with the horsemeat
scandal. The reality is people will always want to buy things cheaply but are
we more concerned with cost over quality?
“Price
is obviously a big factor for many people, but in the main shopping locally is
not vastly more expensive. For us personally, the meat is probably a bit
dearer, but we don't eat so much meat so it balances out for us.”
We
asked Lydia, do you shop
around for a bargain or is supporting local businesses more important that
price? She admitted that she’s done both! Lydia
explained that she knows from which supermarket to buy the cheapest recycled
toilet paper (which you could say was shopping around), and buys that. But on
the other hand she also shops around within smaller local shops. Sometimes it
can take a bit more time but we have found that once you find who does what at
a better price within the local shops then shopping at these independents can
become part of your routine. At the end of the day every penny counts which
Lydia highlighted when se told us that she can buy cheaper Fairtrade raisins in
Oxfam rather than in the Fairtrade shop! So do you think shopping around in
your local independents can result in saving money and a clean conscience,
Lydia definitely thinks so.
“Supermarket shopping would be significantly cheaper if everything was
budget-price 'betta-buy' stuff, but let's face it, that stuff is the lowest
possible quality.”
We do know that for families it
can present an issue if your local area doesn’t have great amenities and it may take more time splitting shopping around
various places rather than the convenience of doing it all in a big
supermarket, but do they really need your business? The benefits outweigh the
negatives, provided you manage to find time to source stuff elsewhere.
As we’ve said all along, #local4lent was started
with a challenge which was fun but the underlying factor has to be an
individual’s principles. We’ve talked
about shopping around and budgets but like Lydia we try to buy as cheaply as we can without compromising
our principles. We don’t lay out rules in this challenge and there’s only you
to decide what is more important but we think that shopping locally, getting
better quality produce and boosting the local economy can only be a good thing.
Lydia told us:
“Fairtrade
and organic are very high priority for me, and I try to buy where at all
possible. The whole Fairtrade ethic is so important to me, and there has been a
huge increase in awareness toward it in the past 10-15 years, which has such a
positive impact on small producers in poorer countries.”
So back to what is available where you live, we
wanted to find out what selection Lydia had in her area.
“In my immediate local area, many shops have gone. When we first
moved here there was a greengrocer and Post Office, but these have long since
gone (grrr). We faithfully support our baker, and there is a butcher and Co-op
too, which seem to be thriving. Within town - 15 mins walk - there is a good
selection of pretty much everything.”
Something
we’ve definitely been hearing loud and clear from all your tweets and emails is
that once you’ve broken the initial fear of going to your butcher and having no
idea what to order, or buying muddy potatoes from the greengrocer, you have
gone back time and time again. Why? because of the service and quality. Your
butcher doesn’t expect you to know exactly how many pounds of beef mince you
need, a good hand gesture and description of who you’re feeding usually works
fine!
Lydia
explained that her family regularly
use the same butcher and baker, and buy an organic vegebox from Goosemoor Organics
(which they have done for over 15 years), the contents of which are grown near
Wetherby.
We’ve also been encouraging you to share useful websites which can help when shopping locally. We have a useful links page that
has been compiled from your suggestions and Lydia told us she has also bought
on organic meat box online on occasion.
#local4lent does have a strong food vibe but we
are also huge advocates of supporting local crafters and other independent
businesses. We had a great selection of businesses at our event last year and
our challenge does involve considering birthday presents or local beer.
Lydia told
us that she buys fairly-traded cards and gifts from the Fairtrade shop in town,
and a whole manner of other things from independents such as toiletries and
clothes.
“Shampoo I
have always bought from my health-food shop as it is cruelty-free/paraben-free
etc., and I recently discovered Oxfam sell it too, but cheaper! (Brand: Faith
in Nature) However, if you do some homework it's amazing what you can find
regarding sourcing alternatives. I recently started buying rubber gloves from
the Fairtrade shop in town and recycled pan-scourers from Oxfam.”
It can sometimes be hard to take that step and
find the time to discover local shops but we know through this challenge many
of you have done just that. Some of you on Twitter and Facebook have told us
that the #local4lent challenge has really helped as most years you give up
something for Lent anyway and the challenge factor encourages you to keep
going. We asked Lydia - for those who haven't yet committed to shopping
locally, what would you say are the main bonuses? We couldn’t have written her
response better ourselves!
“The whole
experience is invariably better: better customer service, and competition and
diversity leads to more customer choices. A community that is teeming with
small businesses is the best way to ensure low prices over the long-term. Going
local does not mean walling off the outside world, it means nurturing locally-owned
businesses which use local resources sustainably. They employ local workers at
decent wages, and serve primarily local customers. And we as customers are
valued so much more highly than in supermarkets, which are owned by distant
corporations who don't know us from Adam!”
We’ve been asking you to share your favourite
local shops and products on Twitter which has been great to discover hidden
gems and pass on to others. So here are a few of Lydia’s:
o
Oil of Aldborough! Virgin oilseed rape oil, produced nearby in Lower Dunsforth (nr.
Aldborough), purchased directly from the farmer himself! (Steve Metcalfe)
Delicious rich yellow, high in Omega 3.
o
Rare-breed
Gloucester Old Spot pork, lovingly made into sausages by our butcher who also
feels passionately about sourcing his meat as locally as he can. These pigs are
reared just outside Thirsk.
o
Goosemoor
vege-boxes, which contain a delicious and varied selection of seasonal,
locally-grown organic vegetables.
o
Kingfisher
toothpaste/dried fruit/nuts/shampoo/soap/spices/Barleycup etc. from our health
food shop. Not produced locally but sold locally, and another thing less to buy
from a supermarket!
o
Fresh eggs
from our own lovely chickens. ;-)
Lastly
we asked Lydia has #local4lent
challenge made you re consider how you shop for some items?
“The
local4lent campaign is an excellent tool to challenge and galvanise people into
a different way of thinking. As a 'convert' I'm not sure I have changed my
purchasing habits because of the campaign, but it has reinforced to me the
importance of it all, and I hope it is the catalyst for change in all those
taking on the challenge! Good luck, and well done!”
P.S Lydia had a lot to say which is great and if
you’ve managed to make it to the end of this very long blog post then she just
wanted to add, “Last but not least, the
best 'local' is home-growing and home-baking! I'd recommend this, if you can
find the time....”
